Justin’s famous Attitude story

Justin’s famous Attitude story

At the age of 25, with only $50 in his pocket, Justin decided that he would give starting his own business a go. With no experience, he established Attitude Gear®.

Initially selling his T shirts to some of his mates, he then decided to go the a local weekend market and that was the start of something big. The public loved his brand and the business took off. After some clever marketing he got into some retail stores and then due to one TV interview the brand rocketed which ended up a multi-million dollar company, with products being sold in Australia and throughout the world.

At the age of 30, Justin licensed the Attitude Inc® brand worldwide and due to that success companies all over the world wanted Justin to speak to their staff showing them how to grow a business without spending a single cent. He has a passion to change people’s perception of being successful. He believes that any of us can “make it” in life. The only thing that stands in our way is our “stinking thinking”.


“I have had the opportunity to see many many motivational and business speakers… After hearing you speak all I can say is “WOW”. You give true meaning to the words inspiration and motivation. You have single handedly changed my direction and focus and I must say that was not an easy task. Thank You.”

Peter Sweep